The table stakes. We’re grown-ups with decades (dec-ades) of experience counseling hundreds of clients in marketing, communications, and other strategic business challenges.

The raise. We’re professional writers, published authors, artists and designers. We’re world travelers, global citizens, and humanitarians. We’re explorers, investigators, and voracious consumers of information.

Our guts are strong, our contexts great, and our perspectives wide. We look far ahead and always think sideways, taking nothing for granted.

New Yorkers at heart, we move quickly to help identify and solve problems, constructing and delivering on strategic, pragmatic plans that affect change.  

Whether we’re helping you find your voice, or developing your wholesale network, we work as an extension of your team to make things happen. Resourcefulness is our superpower. Integrity is our credo. Efficient excellence is our game.


Formed in 2001, vendeloo is a bespoke, boutique-sized consultancy staffed exclusively with seasoned professionals.

We provide an intimate level of service for both emerging and well-established B2B, B2C, and B2H clients across myriad industries.

We limit the number of clients we consult with, and staff our consultancy exclusively with senior executives.

There is no single magical approach that works for all clients. Instead, we employ a collection of ever-evolving strategies and tactics to meet our client’s goals. We work hand-in-hand with every client to determine what those goals are and how best to reach them in the most cost effective-manner.


We offer a comprehensive portfolio of services, drawing on various disciplines, areas of expertise, and our international network of strategic partnerships and resources to full support our client’s needs:

management consulting

▪ General Management of   Company
▪ Operations Management
▪ Financial Management &   Fundraising
▪ Budget Planning & Analysis
▪ Strategic Partnerships
▪ Customer Experience
▪ Crisis Management
▪ Change Management

marketing & public relations

▪ Global Brand Strategies & Management
▪ Marketing & Communications Strategies
▪ Corporate/Brand/Product Messaging
▪ Content Strategy, Development &
  Copy Writing
▪ External Communications
▪ Internal Communications
▪ Creative Ideation
▪ Company & Product Launches
▪ Thought Leadership Programs



Founded in 2001 by Wendy Simmons, Vendeloo is staffed entirely by seasoned professionals with over 30 years of experience.

wendy e. simmons

From a young age, Wendy Simmons has been exploring the world and living a life of discovery and learning. Her experiences across hundreds of companies and more than 100 countries and counting across every continent have given her an inexhaustible repository of insights that have fueled her success as a trusted advisor and strategist for C-suite teams and boards of directors across startup, growth, and transforming organizations.

At the foundation of Wendy’s worldview is her passion for organizations—both for-profit and nonprofit—that are serving the greater good. An executive specialist in driving large-scale strategic initiatives, Wendy maintains a focus on governance and corporate social responsibility efforts that serve underrepresented communities.

Early in 2021, Wendy joined the Congregation Gates of Prayer and Gates School as the Executive Director. She quickly began work to rebrand and revitalize this 175-year-old synagogue with an affiliated preschool and historical properties. From the creation of a fresh and relevant brand to the redefining of the school licensing model, the implementation of modernized processes and systems, and the renovation of facilities, Wendy has unlocked new sources of funding and has expanded the base of families served.

Earlier, as President and Chief Brand Officer, Wendy transformed the legacy MOSCOT optometry and eyewear corner store into a relevant luxury brand, delivering multimillion-dollar revenue growth. She created a marketing and product development model that became an industry standard. The result was a branded MOSCOT product line that grew into several collections, is now available in more than 1,200 locations globally, and is sought out by celebrities and high-profile personalities. At MOSCOT, Wendy also conceptualized, launched, and led a 501(c)(3) organization—The MOSCOT Mobileyes Foundation Inc.—that has given underserved communities across NYC improved access to quality care and eyewear.

After exploring different paths early in her career, including a stint at a Capitol Hill lobbying firm, Wendy joined TSI Communications—a New York City-based marketing and PR firm. The youngest Senior Account Executive to be promoted to Vice President, then Senior Vice President, she built the firm’s successful B2B practice and led the turnaround of the Sony account. This work fueled the spinoff of her practice into a standalone agency, Mindstorm Communications. As President, she grew this business to multimillion-dollar revenue and four offices, including New York City, L.A., San Francisco, and Washington, D.C. Marquee client brands included Sony, Reebok, and Cablevision. In 2001, Wendy positioned Mindstorm for acquisition by Golin, an IPG company. She was recruited by Golin to co-lead the integration process.

To satisfy her entrepreneurial spirit, Wendy formed Vendaloo Inc., a brand and marketing agency that has been pivotal in the launch and growth of hundreds of clients across industries. From the creation of communications strategies to advertising campaigns, reputation management, and the commercialization of advanced technologies, Wendy has delivered hundreds of millions of targeted media impressions, features, bylines, and other opportunities to elevate business performance. She is also the former owner and general manager of Belly, a bar in the Lower East Side of Manhattan. After growing this into a profitable business, she positioned it for acquisition at an attractive multiple.

An intellectually curious adventurer by nature, Wendy has translated some of her journeys into award-winning photography and writing. She is the author of My Holiday in North Korea: The Funniest/Worst Place on Earth published by Simon & Schuster and Rosetta Books with more than15,000 copies sold to date. Her photography has been the subject of solo and juried shows and publications worldwide.

Wendy is a summa cum laude and Phi Beta Kappa graduate from George Washington University, holding a B.A. in political science with a minor in Asian studies and Japanese. Her studies included a year abroad at the Kansai Gaidai Daigaku University in Osaka, Japan, and additional study abroad at the Universidad de Salamanca in Spain. She maintains working proficiency in Japanese, Spanish, and Modern Hebrew in her travels worldwide and volunteer work with multinational service organizations.


Following are a few of the clients we have worked with. A complete list of clients is available upon request.


Cablevision Systems Corporation

Challenge for the Children

Chateau Sew & Sew
Collinear Networks

Digital River

Fredericks of Hollywood

Harper Collins’ Inkpop

HGTV’s “Save My Bath”

Id Software

Leisure Society

Lower East Side Girls Club

Maccabi Healthcare Services


Ontrack Data Recovery
Prince Paul
Rainforest Alliance
Screaming Media
Silicon Graphics
Sony Electronics
Symbol Technologies
Tommy Boy Records


For more information, please contact: