As a boutique shop staffed entirely by seasoned professionals, we behave like an extension of our client's executive and marketing teams, moving quickly to help identify and solve problems and construct strategic and pragmatic plans that help deliver on overall business objectives.
We have over 20 years of experience identifying and solving strategic business challenges, developing and implementing highly successful marketing and communications programs, creating and evolving products and brands, and launching hundreds of companies, products and services for companies of all shapes and sizes – from bootstrapped start-ups to Fortune 50 – across the entire the consumer and technology spectrums.
We offer a wide range of support – from top-down strategic counsel, to strictly tactical "arms and legs" support in the areas of management consulting, marketing and public relations:
STRATEGIC SERVICES
- Assess, revise and help implement new business processes in the areas of general business strategy, marketing, human resources, e-business and operations, customer service, and sales.
- Provide advice, expertise and recommendations for improving business practices
- Organizational structure/change management assistance
- Strategy development and implementation
- Business plan development
- Research, identify and/or develop strategic alliances
- Focus groups and facilitating workshops
- Employee training
- New business development
STRATEGIC SERVICES
- Strategic planning including corporate positioning, market and competitive analysis
- Customer segmentation selection and penetration planning
- Company and product branding/messaging and related product positioning
- Develop and oversee marketing communications strategy and plans including branding,
public relations advertising, events, research and website design and content
- Develop, oversee, and execute product management including customer and product
research for market and product requirements, interfacing with engineering for product
development, product pricing and product lifecycle management
- Develop, oversee product marketing including product launch management, competitive
analysis and sales support
- Define and oversee marketing programs for demand creation and lead generation
- Help develop and manage channel and partner strategies and programs
- Research, identify and/or develop strategic alliances
- Company and product branding/messaging
MARKETING COMMUNICATIONS
- Marcom materials development (brochures, fact sheets, ad copy, etc.)
- Research and draft white papers, positioning papers, bylined articles
and case studies
- Internal and external newsletters
- Email campaigns
- Internal communications materials
- Blog copy and other social media content
- Copy writing
- Copy editing
MARKETING SERVICES
- Internal and external newsletters strategy development and implementation
- Email campaigns strategy development and implementation
- Online and offline event development/management/support
- Product development
- Employee communications/manuals
- Customer/industry surveys
- Viral marketing campaigns
WEBSITE SERVICES
- Website design, development and ongoing project management
- Website content/copy/editorial development
- SEO site audit/analysis/recommendations
- Keyword research/testing
- Link building
- SEM strategy and campaign development/management
- Web analytics including development and ongoing analysis
MEDIA RELATIONS
- Strategic planning
- Company and product branding/messaging/positioning
- Media relations (print/broadcast/radio/online; local/national/international)
- Influencer relations
- Product/company launches
- Pitch/story development
- Press releases
- Bylined articles/trend stories/contributed articles/white papers
- Customer case studies
- Press kit materials development
- Product loan/sampling programs
- Product reviews
- Press conferences/deskside briefings/press tours
- Crisis communications/issues management planning and support
- Editorial calendar tracking
- Speaking opportunities/awards
- Media training
- Database development/maintenance
SOCIAL MEDIA
- Social media strategy
- Robust, targeted and assessable social media campaigns
- Social media (twitter/wiki/facebook/etc.) profile development and maintenance
- Ghost blogging/micro blogging
- Blog maintenance
- Blog patrol
- Online brand reputation management
- Email campaign strategy/creative development/execution
- Podcast and vodcast content development
EVENTS
- Online and offline event development/management/support
- Consumer sampling
- Radio promotions
- Viral marketing campaigns
INTERNATIONAL PR
Vendeloo provides support for our clients’ international communication needs – either locally through our
New York City based team, or if more significant support is required, through our network of in-country
based boutique firms that we manage, coordinate or support in accordance with client needs.