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Vendeloo offers a wide range of support - from robust,
top-down strategic counsel, to strictly tactical "arms & legs" support - in the
areas of public relations, marketing and business development:
- strategic planning
- company and product branding/messaging/positioning
- media relations (print/broadcast/radio/online; local/national/international)
- influencer relations
- product/company launches
- pitch/story development
- press releases
- bylined articles/trend stories/contributed articles/white papers
- customer case studies
- press kit materials development
- product loan/sampling programs
- product reviews
- press conferences/deskside briefings/press tours
- crisis communications/issues management planning and support
- editorial calendar tracking
- speaking opportunities/awards
- media training
- database development/maintenance
- social media strategy
- robust, targeted social media campaigns
- social media (twitter/wiki/facebook/etc.) profile development and maintenance
- ghost blogging/micro blogging
- blog maintenance
- blog patrol
- email campaign strategy/creative development/execution
- website design/development/ongoing site management
- website content/copy/editorial development
- seo site audit/analysis/recommendations
- keyword research/testing
- link building
- sem strategy and campaign development/management
- web analytics including development and ongoing analysis
- marcom copy writing/copy editing/materials development
- business plan development
- event development/management/support
- product development
- corporate/product messaging
- newsletter development and copy
- employee communications/manuals
- customer/industry surveys
- analysis of existing business
- strategy development
- new business development
- strategic partner development
- change management
- human resource consulting
- training and developme
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